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A majority of the investment in content, marketing and personnel is focused on Storytel’s ten core markets; the five Nordic countries, the Netherlands, Turkey, Poland, Bulgaria, and the USA. These markets also make up for more than 90 percent of the revenue. In all of these core markets, we are either clear leaders or strong challengers in the audiobook streaming sector.

Besides these ten core markets, Storytel is offered in several additional countries. These are nascent businesses in their early development, and some of them may become more central to our growth going forward.