Skip to content
Non-regulatory press release

Storytel initiates cooperation with the estimation service Pinpoint

Storytel, one of the world’s largest subscribed audiobook and e-book streaming services, is starting a cooperation with the Pinpoint Estimates platform to detect and capture broader market expectations. Pinpoint is an open platform that compiles market expectations for listed companies’ full-year and interim reports.

“Storytel is on a trajectory of strong expansion, and is a catalyst in the rapid transformation that the book industry is undergoing. Transparency in our communications is something we take very seriously, not least by providing quality forecasts and reports to shareholders and the market. With Pinpoint, we are now taking the next step by adding insights about the broad target group interested in stocks in ways other than just through share price reactions,” says Sofie Zettergren, CFO of Storytel.

Pinpoint enables Storytel to increase its insights into how the wider public receives and perceives the company’s activities by providing continuous compilations of broader market expectations. The collaboration will start immediately. As of today, anyone wanting to share their expectations in advance of Storytel’s upcoming reports can do so in just a few simple steps. Average expectations, a weighted average value (consensus estimate) produced using algorithms, and a reference point made available to anyone who is interested, are all created from submitted estimates. The company is now encouraging all its share- and stakeholders to contribute with their expectations ahead of reports to bring about even more transparency for the company.

“We are looking forward to contributing to two-way communication between Storytel and the wider public to prompt a clear image of expectations and increase insight into how information is received and interpreted,” says Mona Norman, CEO of Pinpoint.

FNCA Sweden AB is the company’s certified adviser. FNCA can be reached at or +46 8 528 00 399.

For more information, please contact:


Mona Norman, CEO
Tel: +46 73 328 30 40



Sofie Zettergren, CFO
Tel: +46 70 509 98 08

Dan Panas, Head of Global Communications & PR
Tel: +46 70 186 52 90

About Pinpoint Estimates
Pinpoint,, provides consensus estimates on stock listed companies through crowdsourcing of market expectations from a large sample. The platform is open for anyone with a BankID account, it is free of charge and easy to use. Pinpoint uses algorithms to generate estimates with high precision for companies' interim and year-end reports. Pinpoint is democratizing the stock market, creating a win-win for investors, listed companies and the market as a whole.

About Storytel
Storytel is one of the world’s largest subscribed audiobook and e-book streaming services and offers listening and reading of more than 500 000 titles on a global scale. Our vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel’s streaming business is conducted under the brands Storytel and Mofibo. Storytel’s publishing business area is carried out through the audiobook publisher StorySide and acclaimed Nordic publishing houses such as Norstedts, People’s and Gummerus. Storytel operates in 25 markets around the globe and is headquartered in Stockholm, Sweden.