Skip to content
Non-regulatory press release

Stefan Tegenfalk will leave Storytel – Jörgen Gullbrandson new Chief Development Officer

After almost six years in roles such as Head of Expansion and Chief Development Officer (CDO) at Storytel, Stefan Tegenfalk has chosen to step down. The new CDO as of 1 January 2021 will be Jörgen Gullbrandson, today Interim Chief Financial Officer at Storytel.

“Storytel is a fantastic workplace, and it has been incredibly inspiring to work closely with CEO Jonas Tellander, our Chairman of the Board Rustan Panday, and all the other talented employees at Storytel. We are currently operating on more than 20 markets, and next year we will release a large number of innovative functions and products that enhance the customer experience and take the service to new levels”, says Stefan Tegenfalk.

Stefan Tegenfalk has an extensive entrepreneurial background and has previously for example helped develop Bredbandsbolaget and PacketFront as well as the publishing and media group Massolit, which was acquired by Storytel in 2015. During his first four years at Storytel, Stefan was the Head of Expansion. For the past two years he has been responsible for Storytel’s technological product development in his role as Chief Development Officer.

“It has been exciting, challenging and intense years building the company, but they have also demanded a lot of energy. I have therefore decided that 2020 will be my last year at Storytel. It was not an easy decision to make, and there are, of course, feelings of melancholy in it, but most of all I am incredibly proud that the Storytel I now have chosen to leave, is a world-class company today”, says Stefan Tegenfalk.

Jörgen Gullbrandson has served as Storytel’s Interim Chief Financial Officer (CFO) the past year while CFO Sofie Zettergren has been on parental leave, which ends on 31 December 2020. As Jörgen assumes the role of CDO he will also become a regular member of Storytel’s Management Team. Jörgen has considerable experience in leading technologically driven companies and has, for example, served as Managing Director EMEA at the leading employer-branding company Universum and as CEO of Readly, a digital subscription service for newspapers and magazines.

“It is part of the Storytel culture to always challenge ourselves to create the perfect personal user experience for our customers. I feel very honoured and proud to take over responsibility for Storytel’s innovative and strong product and technology development after such a knowledgeable, well-liked and respected leader like Stefan. I am also really looking forward to working even closer with Storytel’s excellent tech and development teams”, says Jörgen Gullbrandson.

Storytel’s Management Team as of 1 January 2021 will consist of:

Jonas Tellander, CEO & Founder
Ingrid Bojner, Chief Commercial Officer
Sofie Zettergren, Chief Financial Officer
Helena Gustafsson, Chief Content Strategy Officer
Jörgen Gullbrandson, Chief Development Officer

Storytel’s CEO and founder Jonas Tellander wishes Stefan Tegenfalk all the best for the future.

“Stefan has been a key-player in Storytel’s development from a local Swedish start-up to an expansive leader on the rapidly growing global audiobook market. He is also a skilled leader, a driven entrepreneur, and a warm, smart and creative person who means a lot to me, and it has been a pleasure facing challenges together with him”, says Jonas Tellander.

“With Jörgen, Storytel will have a very competent and skilled leader with considerable experience from technology- and innovation-driven companies. During his time as Interim CFO he has quickly become appreciated throughout the company. I look forward to continuing Storytel’s successful trajectory of global expansion together with him, the management team, and all our fantastic employees”, says Jonas Tellander.

NCA Sweden AB is the company’s certified adviser. FNCA can be reached at or +46 8 528 00 399. 

For more information, please contact:

Dan Panas, Head of Communications, Storytel AB: +46 70 186 52 90


About Storytel

Storytel is one of the world’s largest subscribed audiobook and e-book streaming services and offers listening and reading of more than 500 000 titles on a global scale. Our vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel’s streaming business is conducted under the brands Storytel and Mofibo. Storytel’s publishing business area is carried out through the audiobook publisher StorySide and acclaimed Nordic publishing houses such as Norstedts, People’s Press and Gummerus. Storytel operates in over 20 markets around the globe and is headquartered in Stockholm, Sweden.