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Non-regulatory press release

Storytel appoints Mari Wärri Head of Nordic Content Strategy

Storytel AB today announced that Mari Wärri will assume the newly created position of Head of Nordic Content Strategy as of November 9. In her new role, Mari Wärri will oversee and lead the development of Storytel’s Nordic content strategy, the company’s co-operation with Nordic publishers, and the synergies between Storytel’s Nordic content, publishing and production operations. Mari Wärri will report to Helena Gustafsson, Chief Content Strategy Officer at Storytel.

“Mari has wit, dedication and profound experience from developing publishing, content and marketing operations on a Nordic book market with tailwind fuelled by the fast audiobook growth. She is the perfect fit for the job. I’m confident that Mari’s strategic vision, collaborative mindset and commitment to stories and authorships will make her an amazing partner for Nordic publishers, and an inspiring catalyst for exciting content development and co-operation in the region”, says Helena Gustafsson, Chief Content Strategy Officer at Storytel.

Mari Wärri has a solid background from the publishing and content industry. Before joining Storytel as Country Manager for Finland for the years 2016–2019, Mari held positions such as Editorial & Publishing Manager and Sales & Marketing Director at one of Finland’s largest publishers, Bonnier-owned WSOY. In assuming the role as Head of Nordic Content Strategy, Mari steps down from her current position as CEO of the Finnish design and printing retailer Putinki Oy.

“It was an offer I simply couldn’t refuse. To me this job is a true dream – and homecoming. Storytel’s Nordic operations are without a doubt the best and most awesome in the book-streaming business today, and content is my life. I’m really eager to start combining these fine ingredients to create the best possible story cocktail, and create even more attractive experiences and value for our Nordic audience, the authors and the publishers”, says Mari Wärri.


FNCA Sweden AB is the company’s certified adviser. FNCA can be reached at or +46 8 528 00 399.

For more information, please contact:

Dan Panas, Head of Communications, Storytel AB: +46 70 186 52 90


About Storytel
Storytel is one of the world’s leading audiobook and e-book streaming services and offers unlimited listening and reading of more than 500 000 titles on a global scale. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel is a digital platform provider as well as a comprehensive publishing group. The streaming business area offers subscriptions for audiobooks and e-books under the Storytel and Mofibo brands. Storytel’s publishing business area is carried out through the publishing houses Norstedts, Massolit, StorySide, Printz Publishing, People’s Press, Rabén & Sjögren, B.Wahlströms, Gummerus Kustannus and Norstedts Kartor. Ztory – a subscribed digital read-all-you-can streaming service for newspapers and magazines, is part of Storytel since January 2019. Storytel operates in 20 markets around the globe and is headquartered in Stockholm, Sweden.