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Non-regulatory press release

Storytel appoints Helena Gustafsson Chief Content Strategy Officer

Storytel AB today announced that Helena Gustafsson, currently Head of Global Publishing at Storytel, will assume the newly created position of Chief Content Strategy Officer (CCSO) as of 1 July 2020. In her new role, Helena Gustafsson will lead and oversee the company’s global content, publishing and production operations.

– Helena is one of the sharpest and most versatile executives I have worked with in the content and publishing business. Helena’s knowledge, dedication and profound experience in content business development, as well as her strong strategic vision, consumer focus and operational expertise in a book industry in fast digital transformation, make her a perfect fit to lead Storytel’s international content operations, says Jonas Tellander, CEO of Storytel.

Storytel’s leading global business and content catalogue has been growing rapidly over the past few years. The company is the #1 streaming service for audiobooks and e-books in Northern Europe with close to 1.2 million paying subscribers, operations on 20 markets and a vast library of more than 500,000 titles on a global scale.

Since joining the company in 2013 as CEO of Storytel’s fully owned audiobook publisher StorySide, Helena Gustafsson has been a key player in establishing Storytel’s industry-leading presence, strategic acquisitions and partnerships and building the company’s original production of audiobooks. Helena Gustafsson has also previously had roles as Head of Licensing and Head of Global Publishing at Storytel. When she assumes her new role as Chief Content Strategy Officer on 1 July, Helena Gustafsson will also join Storytel AB’s management team and additionally hold the position CEO of StorySide.

– Storytel’s regional leaders and organisations are simply the best global operating teams in the book streaming business. I am really looking forward to working closely with them and the publishing houses to create even more value for the consumers and publishers from our entire catalogue of news and backlist titles and to fuel an increased audiobook and e-book production that fits the rapidly increasing demand from the listeners and readers, says Helena Gustafsson.


FNCA Sweden AB is the company’s certified adviser. FNCA can be reached at or +46 8 528 00 399.

For more information, please contact:

Dan Panas, Head of Communications: +46 70 186 52 90