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Non-regulatory press release

Johan Ståhle and Mark Pasternak appointed as CPO and CTO – become members of Storytel AB’s management team

Storytel AB (publ.) appoints its current Head of Technology, Mark Pasternak, as Chief Technology Officer, and its Head of  Product, Johan Ståhle, as Chief Product Officer. This structural solution for the Technology function’s representation in Storytel AB’s management team replaces the Chief Development Officer position, that thereby ceases.

Effectively from today, Mark Pasternak and Johan Ståhle join Storytel AB’s management team as members and assume their positions as Chief Technology Officer (CTO) and Chief Product Officer (CPO). The CTO and CPO roles replace the acting Chief Development Officer (CDO) position in Storytel’s management team that has been temporarily held by CEO Jonas Tellander since August 2021.

“I am happy to welcome Mark and Johan to Storytel’s management team. As we embark on a journey of strong growth ambitions over the upcoming years, I look forward to benefiting even more from their strong product and technology acumen that surely will take Storytel’s leading user experience and consumer engagement to even higher levels,” says Jonas Tellander, founder and CEO of Storytel.

Storytel’s new CTO, Mark Pasternak, has more than 20 years of experience in the tech industry. He has worked in a number of senior leadership roles across leading Nordic tech and media companies. Mark’s experience includes leading product and platform teams as Director of Engineering at Schibsted Media Group and Epidemic Sound.

Johan Ståhle, new CPO at Storytel, comes from an entrepreneurial background leading product development and scaling digital business in the fintech and management consulting sectors. Johan is the co-founder and former Chief Product Officer of the Nordic fintech company Dreams and has also been Expert Engagement Manager at McKinsey. 

FNCA Sweden AB is the company’s certified adviser. FNCA can be reached at or +46 8 528 00 399.

For more information, please contact:

Dan Panas, Head Global Communications & PR
Tel: +46 70 186 52 90

About Storytel
Storytel is one of the world’s largest subscribed audiobook and e-book streaming services and offers listening and reading of more than 700 000 titles on a global scale. Our vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel’s streaming business is conducted under the brands Storytel and Mofibo. Storytel’s publishing business area is carried out through the audiobook publisher StorySide and acclaimed Nordic publishing houses such as Norstedts, People’s and Gummerus. Storytel operates in 25 markets around the globe and is headquartered in Stockholm, Sweden.