Board of directors

Hélène Barnekow

Chair of the Board since 2024

Born: 1964

Education/Background: MSc i International Business från Lunds Universitet. Former CEO for Microsoft Sverige and Telia Sverige.

Other significant board assignments: Chairman of the board of Mindler AB, board member in Handelsbanken AB and GN Store Nord AS.

Independent in relation to the company and management: Yes

Independent in relation to major shareholders: Yes

Holdings in the company: 20,000 class B shares

Chair Remuneration Committee

Member Audit Committee, Member Strategy Committee

Jonas Tellander

Founder of Storytel, CEO 2005-2022 and board member since 2005

Born: 1970

Education/Background: Jonas is the founder and former CEO of Storytel. He holds a MSc in Chemical Engineering from Lund University (1995) and an MBA from INSEAD (2001). He has previously worked at Unilever and Arla and before Storytel as Head of global license financing at Roche in Switzerland.

Other significant assignments: –

Independent in relation to the company and management: No

Independent in relation to major shareholders: No

Holdings in the company: 3,068,880 class B shares. 5,038 employee stock options

Chair Strategy Committee

Ulrika Danielsson

Board member since 2024

Born: 1972

Education/Background: Bachelor of Science in Business Administration from University of Gothenburg. Former CFO of Atrium Ljungberg AB and Castellum AB.

Other significant assignments: Board member in Nyfosa AB, Pandox AB, Platzer Fastigheter AB and Infranord AB

Independent in relation to the company and management: Yes

Independent in relation to major shareholders: Yes

Holdings in the company: 2,000 class B-shares

Chair Audit Committee

Alexander Lindholm

Board member since 2023

Born: 1969

Education/Background: BBA from Lander University, USA and held a number of other positions within the media business.

Other significant assignments: CEO of Otava Group. Chairman of the board of Storia Oy, Suomalainen Kirjakauppa Oy, Otavamedia, Kustannusosakeyhtiö Otava and member of the board of Alma Media.

Independent in relation to the company and management: Yes

Independent in relation to major shareholders: Yes

Holdings in the company: Alexander Lindholm does not hold any shares in Storytel. Alexander is CEO of Otava Ltd that holds 3,445,071 class B-shares in Storytel.

Member Remuneration Committee

Jonas Sjögren

Board member since 2023

Born: 1966

Education/Background: MSc in Electrical Engineering from Chalmers University of Technology, MBA from INSEAD and licensed physician from Sahlgrenska Academy. Jonas worked 12 years at Ericsson AB in various positions including heading the GSN Product Management department responsible for mobile internet switching in the GSM networks. Jonas is also co-owner of Roxette Photo SA.

Other significant assignments: Board Member at Vakona AB, Markov Capital AB and Roxette Photo SA. Chairman of the Board at Exceca Allocation AB and Alsteron AB. Jonas Sjögren was a Board member of Storytel between 2008–2022.

Independent in relation to the company and management: Yes

Independent in relation to major shareholders: Yes

Holdings in the company: 362,766 class B shares. Jonas Sjögren is also co-owner and board member in Roxette Photo SA that holds 6,641,101 class B-shares in Storytel.

Member Remuneration Committee, Member Audit Committee

Erik Tidén

Board member since 2024

Born: 1957

Education/Background: MSc and PhD in Computer Science from the Royal Institute of Technology in Stockholm and Master of Business Administration from Mannheim Business School and ESSEC. Previous leading positions within technology and software development at SAP, Microsoft and Unit4. Currently technology and business advisor to SaaS companies and other leading private equity companies.

Other significant assignments: Scrive

Independent in relation to the company and management: Yes

Independent in relation to major shareholders: Yes

Holdings in the company: 10,000 class B-shares

Member Strategy Committee

Filippa Wallestam

Board member since 2024

Born: 1983

Education/Background: MSc in Economics and Business Administration from Stockholm School of Economics. Previous international experience from Boston Consulting Group in London and New York and leading roles within Viaplay Group.

Other significant assignments: Daily Mail General Trust

Independent in relation to the company and management: Yes

Independent in relation to major shareholders: Yes

Holdings in the company: –

Member Strategy Committee

The Board must manage the company’s affairs, safeguard the interests of the shareholders, appoint the CEO and be responsible for the company complying with applicable laws and its Articles of Association. The Board of Directors is also responsible for ensuring that the Group has an appropriate structure so the Board can optimally exercise its owner responsibility over the Group, including subsidiaries, and that the bookkeeping, administration, and financial circumstances of the company can otherwise be controlled in a satisfactory manner.

The Board must meet the company’s auditor at least once a year without the presence of company management and evaluate the work of the CEO on an ongoing basis and at least once a year. The Board follows written rules of procedure that are revised annually and adopted at the first Board meeting each year, or another Board meeting if required. The rules of procedure prescribe how the division of work is to take place, including the role and responsibilities of the chair of the Board, instructions regarding the division of responsibilities between the Board and the CEO and the reporting of financial development to the Board.

Audit Committee

The members of the Audit Committee are appointed annually by the Board at the first Board meeting in conjunction with the AGM. At least one of the members must have auditing or accounting experience. The company’s CEO, CFO, other employees or the auditor may be invited to participate in the committee’s meetings.

The Audit Committee is responsible for ensuring the quality of the financial reporting and the effectiveness of the internal control and risk management regarding financial statements.

The Audit Committee currently consist of the members Ulrika Danielsson (chair), Hélène Barnekow and Jonas Sjögren.

Remuneration Committee

The members of the Remuneration Committee are appointed annually by the Board at the first Board meeting in conjunction with the AGM. The company’s CEO, CFO, HR manager, other employees or the auditor may be invited to participate in the committee’s meetings.

The tasks of the Remuneration Committee include the preparation of guidelines for remuneration structures and metrics for all or parts of the company, such as performance-based remuneration and incentive programmes, and ensuring application of the remuneration levels in the company. The committee has also been tasked with reviewing succession planning, employee satisfaction, and leadership development.

The Remuneration Committee consists of Hélène Barnekow (chair), Ulrika Danielsson and Alexander Lindholm.

Strategy Committee

The members of the Strategy Committee are appointed annually by the Board at the first Board meeting in conjunction with the AGM.

The Strategy Committee is responsible for preparing and evaluating questions regarding the company’s strategic development and market communication strategy. The Strategy Committee shall oversee the development and implementation of the company’s strategy in general and support the management and the Board in matters relating to mergers and acquisitions, major operational issues, substantial content deals and other matters of major strategic importance for the company.

The Strategy Committee consists of Jonas Tellander (chair), Hélène Barnekow, Erik Tidén and Filippa Wallestam.

Board of directors

Hélène Barnekow

Jonas Tellander

Ulrika Danielsson

Alexander Lindholm

Jonas Sjögren

Erik Tidén

Filippa Wallestam

Audit Committee

Remuneration Committee

Strategy Committee

Storytel AB (publ).

Quick links

Follow Us

Board of directors

Hélène Barnekow

Jonas Tellander

Ulrika Danielsson

Alexander Lindholm

Jonas Sjögren

Erik Tidén

Filippa Wallestam

Audit Committee

Remuneration Committee

Strategy Committee

Read more